Champion Ranch is Texas’ Premier Hunting Ranch & Resort, catering to high net worth individuals looking for a relaxing escape. Our primary goal was to increase the awareness of the resort aspects of the Ranch and to attract non-hunters in addition to the solid base of hunting customers.
TEAM
Creative Director - Jessica Cervantez
Designers - Jessica Cervantez & Maggie Griffin
Photography - FREEROAM Creative
MOODBOARD
We wanted to create a more elevated, refined look and feel for Champion Ranch. Their hunting base was well established and had a great reputation, but we need to convince those that thought they were just about hunting that they offered a high-end resort experience for non-hunters. Our initial moodboard focused on a warm, natural color palette pulled directly from the Texas landscape, rustic textures and a focus on historic hunting elements, modernized for today.
HIGH END MATERIALS
The budget was not an issue with Champion Ranch, so we chose high-end materials and finishes to elevate print materials beyond what they had done before.
